A snapshot of the things I do well, the tools I know, and the kinds of work I love

My Portfolio

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Social Media & Short-Form Videos

TAG Tips

Social Media Series | Ongoing

TAG Tips uses a storytelling format to address hiring managers' pain points and offer practical, solution-focused insights. Much of the inspiration comes from real client conversations shared by our recruiters.

I believe that educational content—and consistently providing real, tangible value—is key to growing organically.

Sunshine Special

Multi-channel Marketing Project | July 2024

I led the promotion of "Sunshine Special," a multichannel marketing campaign spanning organic social media, email marketing, and in-person outreach.

The promotional image, shot by me along the Ottawa River, was enhanced using AI to amplify the beach-inspired visual aesthetic.

Team Member Spotlight

Anniversaries | Events | Testimonials

I lead the creation of staff-focused content, including anniversary spotlights, team member shout outs, event appearances, testimonials, and more.

Through producing Employee Generated Content (EGC), I help strengthen our team’s social presence and create a sense of familiarity and connection with our audience.

Short-Form Videos

Scripting | Filming | Editing

As of this year, I’ve started producing and filming my own short-form videos to promote blog content. My video work is rooted in transparency, honesty, and a touch of humour—I always aim to infuse my personality into everything I create.

I also support the marketing team with filming and creative direction, bringing ideas to life both behind the camera and in front of it.

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Website & Landing Page Design

Here are a few of my absolute favourite web projects, created on Wordpress via Elementor. Click on each to explore more!

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TAG HR Career Page

I created the TAG HR career page to give potential applicants a clear sense of what it’s like to work here. The page highlights our team culture, benefits, and flexible work model, and includes direct links to current job openings.

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Resource Download Template

This template was designed by me in collaboration with an external development team. The form is integrated with Mailchimp and includes an opt-in checkbox, allowing visitors to choose whether they’d like to subscribe—ensuring compliance with CASL regulations.

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Grow Your Team Landing Page

This landing page was created as part of a multi-channel marketing campaign. The embedded Bookings link allows for easy scheduling. A pop-up appears after five minutes, prompting visitors to connect with a representative if they’d like to continue the conversation.

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Email Marketing

Because the best way to speak to your audience, are the people who wants to listen

Biweekly & Monthly Newsletters

Tailored to Candidates & Hiring Managers

The biweekly and monthly newsletters are designed to keep clients and candidates engaged—even when our recruiters aren’t actively in touch.

Using industry segmentation, signed clients receive blind candidate profiles tailored to their hiring intent and general interests.

The goal? For clients to show hiring interest in a profile and keep the hiring conversation going.

To keep things informative (and efficient), I also repurpose social content like TAG Tips, Leaders in Business, and blog posts—saving time and driving traffic back to our platforms.

Client Newsletter:

Average open rate: 25% - 35% | Average click rate: 2%

Candidate Newsletter:

Average open rate: 40% - 50% | Average click rate: 4%

Automation Series

Beyond routine newsletters, I use Mailchimp automations to manage segmented audiences, confirm hiring interest, and deliver educational content.

This includes setting up automated workflows to onboard clients & job seekers, send resources to candidates, and service information to hired talent.

I also use automation rules to helping keep our lists up to date by tagging, cleaning, and organizing contacts based on their activity or industry—making sure our content stays relevant and targeted.

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Content Creation

A selection of my most recent blog posts. I try to create pieces that either bring value to the company or come from the heart!

How to Find Better Jobs that Match Your Values

A collaboration piece with my colleague—I wrote the content, and she developed the resource. This blog post addresses a common pain point: not knowing where to go next in your career or job search.

Advice from Ottawa Leaders that Changed My Life

This one was a bit nerve-wracking—I compiled leadership advice from our Leaders in Business series and got personal about how it resonated with me. It was a more vulnerable piece, but one that felt meaningful to share.

5 Ways to Speed Up Hiring with a Recruitment Agency

My most recent creation. This piece addresses a challenge we’ve been facing: extended delays from clients, which often result in candidates losing interest. I focused on highlighting how moving faster isn’t just helpful for us—it’s in the client’s best interest, too.

Regardless of who the author was, our marketing team collaborates closely to brainstorm ideas and provide feedback. No matter which blog you read, you’ll find my impact woven throughout!

More of Our Blogs

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Brand Merchandising

Taking the company brand from digital to IRL—through events, print materials that bring our identity off the screen and into the world.

Greeting Cards

HR Calendars

NFC-enabled Business Cards

Branded t-shirts for charity events

Wait, there's more where that came from

What I'm capable of is well beyond what I can show case here. To learn more about me...

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